About Us

Hoy/ noun. spanish. Today

It's not always easy to motivate yourself, lace up those shoes and get outside. Once you do though - do you ever regret it? We don't...

 
Hoy. was founded during our own running journey with one mission in mind. 

Our Mission: Help more people run TODAY

Running can be daunting, but we believe it can only change your life for the better. We're here to help you on that journey with information, inspiration and high preforming apparel. Everything on our site, from blogs to products has been designed and tested by runners for runners.

We want to be the last thing you need to help get you out that door and achieve your goals. Hopefully you'll be smiling as much as we do along the way. Our questions to you is... Why Wait?

run-hat-test-founder
Founder Jake Pilgrim on a 30km product test during last years [mo]re than a run . Performance helped shape the final version of The Sydney